Wednesday, May 11, 2011

Seville, Spain- A city with a history of its own.

When anyone mentions the word abroad our minds automatically fill with multiple images of exotic lands, rich cultures and foreign languages. Just the mention of that word sends the brain into a state of travel. We partake in an out of body experience as we wish we were in an out of country one instead. The world is an enormous playground that everyone should take the time enjoy. The planet called earth has so many beautiful, breathtaking and unbelievable places to visit and it’s hard to choose where to possibly start. For someone like me, it occurred to me why not look into the origins of my own ancestors. The only reason I speak Spanish is because I was born in a country that branched from the main Spanish speaking country. Spain.
When you think of going abroad, many of the first thoughts many have are to visit Europe, mainly countries like France, Germany, Italy and of course Spain. Many also like to focus on the bigger name cities like Paris, London, Rome and Madrid; however, one of the most historic, once very powerful and beautiful cities in the world is not often recognized. The city of Seville has its share of interesting beginnings and traditions.
It is the fourth most densely populated city in Spain following cities like Madrid and Barcelona. Lengthy, warm summers and an easy going pace make Seville a must-see place on any European trip. It all began with its earliest settlements began as early as the 8th century. For centuries, it was believed that the city was founded by mythical hero, Hercules but it really just proved to be a myth. Hispalis (also known as Roman Seville) became the more commonly used name after the town was originally named Ispal by descendents of Greeks and Phoenicians. It wasn’t until after the Carthaginians pillaged through and were defeated by Romans that archaic Seville entered an age of splendor. It was then Julius Caesar gave then Hispalis status of colony. Hispalis was overtaken by Arabs and became known as Isbiliah. The then Betis River was also given a new name of Guad el Kevir. Both of these new names helped develop the current names of Seville and the Guadalquivir River. Functioning under Arab ruling the city once again entered a prosperous time and early Seville became a city of operations and a capital. Many things still remain as a reminder of this period of time such as the Macarena Wall, the Alcazar, and La Torre de Oro (the golden tower).
Centuries later, Christianity made its way into Seville and many Muslims were forced to leave the city. Hebrews and Mudejars remained and formed communities creating brotherhoods among its neighborhoods where many divided themselves by occupations. Fernando III the Saint had introduced Christianity into the city, had churches built to replace mosques and moved the Kingdom of Castile court to the Alcazar of Seville where he spent the last of his days. His son, Alfonso X continued his reign establishing a tolerance which led for Arab, Christian and Jewish knowledge to prosper. By the 14th Century it had become one of the greatest Castilian cities and one of the most flourishing. Renaissance buildings arose and baroque construction sprouted. In 1492, Christopher Columbus discovered American and Seville began to earn great wealth as a result of trade and new opportunities. The Chamber of Commerce was formed to deal with all the new wave of success. Seville had become the most cosmopolitan city and the most powerful in Spain. Many of Spain’s artistic geniuses were based in Seville from around this time like Murillo and Velazquez. Unfortunately, years later during the 17th century the city met its match as a plague wiped out a good percentage of the population and the Guadalquivir River became even less accessible. The Chamber of Commerce was then transferred to Cadiz and Seville lost its place on top.  Following that, disaster struck again when another plague claimed thousands of lives yet again in Spain.
It wouldn’t be till about the 19th century that Seville would once again prosper under the reign of Queen Elizabeth, who established reforms and helped not only build bridges such as the Puente Isabel II and tear down walls, like the one around the city to allow for progress to continue in the form of new roads and buildings. During the 20th century Seville had now become the capital of the self-governing AndalucĂ­a within a diplomatic Spain. It also played home to two major expositions that altered the usual scenery of Seville.  First one took place in 1929 to increase flow into the Andalucian economy. Many buildings were built to represent various countries during that expo that still remain up today. The second expo was the Universal Exposition.  For this exposition, new bridges across the Guadalquivir River were constructed, millions of visitors attended and the fast AVE rail link towards Madrid was revealed. Presently, Seville’s economy is still growing and improving with a combination of tourism, business and technology. It’s also still one of the Spain’s most beautiful cities rich with culture, history and architecture.

One of Seville’s shinning monuments is La Torre de Oro (The Golden Tower). Built during the 13th century it was used for military purposes and it was a site to many battles during the re-conquest. The real reason behind is name is unclear, but it is speculated that during Moorish times the tiles of the tower used to be gilded in gold.



The Giralda Tower was the minaret during the 12th century Muslim mosque that used to call all to prayer. It was after an earthquake that the Christian bell was added and acts a bell tower to the third largest cathedral of Europe.  From the top of the tower once can get a clear and vast view of Seville and all its glory.                                                            




On top of the tower was placed to act as a weathervane, and as the statue turns, “Gira,” the statue slowly got its name as Giralda and then the tower eventually followed changing the statue’s name to “Giraldillo.”







Alcazar is one of the Seville’s most impressing and impacting places to visit. It is a fortified palace, in which in centuries past due to its grandiose beauty many monarchs took up residence and continue to do so. Juan Carlos his majesty stays here when he visits Seville. The centerpiece features the court of the maidens, with the lower level decorated in Mudejar style and the top level was decorated in Renaissance style. The gardens outside the palace are truly fit for a king.

Sunday, April 3, 2011

%50 - %70 off? Heck yes!..wait do I need golf lessons?

Sales? Deals? I’m all for them! I’m a bargain hunter to the end and my budget depends on money well spent. Although I’ve always been someone to look for discounts and sales, I’ve been a moderate fan of coupons.  Now that we’re looking towards a technology filled future, it’s only right that our coupons go high tech and digital too. It seems that at least electronically, coupons have been quite popular through sites like Groupon.  Groupon has become a familiar name within consumers in today’s market. In an economy like ours who doesn’t enjoy getting things for less?
Groupon has managed to start something great by giving consumers a chance to do and buy multiple things including ones wouldn’t normally do or buy on a regular basis. This ingenious idea has been growing ever since its start in 2008. However, although this seems like something that will only keep prospering in the future, it’s hard to to be 100% sure.  Groupon has been recently valued at a staggering 25 Billion, yes with a B, shortly after passing on Google’s offer of $6 billion dollars to buy it out.  It’s incredible to think that a company can be worth that much in today’s economy.  It’s hard to believe that a company based on selling things for a significant amount less could be worth so much.  As stated on E commerce times, It’s as  Matt Britton CEO of Mr. Youth, a marketing agency focusing on word or mouth and social media interaction said, “$25 billion seems excessive because there is a disproportionate amount of risk with the Groupon model.”
Although Groupon will continue to see growth it still needs to continue to stay on top of the competition as many have replicated the business model and are gaining just as much exposure and use. LivingSocial and Couptessa, are quickly becoming “groupon clones” and also give consumers the opportunity to safe big on purchases and services. Groupon needs to focus on segmenting as many local companies with the same business model are sprouting up all over the country. In various cities like Des Moines with Townpoints and Boston with Boston.com, many are already looking to pinpoint its local community making sure that aside from getting traffic to the business they create loyalty. Obviously offering things that are nearby, useful and more common could prove to be more productive in the long run than those special, once and time sensitive offers that you have to jump on doing.
I guess we’ll have to wait and see if groupon can continue to grow and have more advantages than just a head start.  I’ll have to wait to see if I really wait for online coupons before I go about my daily life as a consumer.  I guess one thing could be sure, we can kiss the sound of scissors cutting paper and welcome the sounds of more clicks and typing when it comes to wanting to save some money.
Read on here:

http://www.ecommercetimes.com/story/72098.html?wlc=1301877005

http://www.dailydealmedia.com/is-the-802groupon-bubble-about-to-burst/

Sunday, March 27, 2011

Google. What can’t it do for us?

 A couple of weeks ago I spoke about paying for your coffee via cell phone with the Starbucks app. Now Google wants to get in on the action and make it possible to allow you to pay for mostly everything with just the help of your phone, no cash or credit cards required.  Using NFC technology (Near field communication) Google wants to help smart phone owners carry fewer things with them while shopping, like a wallet. With thousands of multiple locations that already support NFC technology this is an industry that is only expected to keep growing to $618 billion by 2016” just like smart phones keeping progressing as well. In addition to being able to pay for things, this technology would allow for consumers to also be able to receive promotions and specials based on their preferences while they are going about their business. This would also help companies and marketers target consumers more directly by learning about their habits and behaviors. It’s convenient so you don’t have to worry about losing your credit card and in a way it can also be a helpful to way to avoid spreading germs with random people at registers since you would be the one touching your phone and nothing else, not money, your credit card or the cashier’s hands.
Many have pondered as to just how safe and secure this option really is, but according to a mobile-transactions analyst at Yankee Group, this technology is actually a more sophisticated than the magnetic stripe from a credit card. This kind of technology makes it more difficult to rob a consumer's information when it comes to payment. Privacy issues are always a sticky situation, but it could be a trade off from sticky bills or cards.
It’s an interesting thing that we’ll simply have to wait and see. Google always seems to give us the right answer when we’re confused about something, now we just have to wait till it helps us search out the maximum benefits here.

Sunday, March 20, 2011

You’ve been shot! But wait… it’s because they just want to be your friend on facebook? Picture that!

Living in Miami, we all experience our fair share of road rage moments. Those times where we have gotten cut off or someone doesn’t use their blinkers or even when someone decides to drive slower than your abuelita. At some point or another we can all relate to this whether we have been the offender or the victim, however, it’s only been till now that you might be able to get some kind of justice. If you’ve gotten cut off and maybe gotten in an accident, using facial recognition software on your mobile phone might be able to help. You snap a picture of the troublemaker and identify him or her through the use of his social media profiles. If anything you can at least then make sure that once you’ve found out their identity the whole world knows what they did and to watch out.  
What a concept.
                 It wasn’t until recently that I was using my iPhone the other day looking something up in the Google that I realized I had the option to look something up just by taking a picture of it. I thought it was pretty cool and it wasn’t until after reading a post by Anthony Miyazaki, that I realized just how much there was behind such a technology. Just like using the facial recognition to maybe get some justice, this can also mean yet another opportunity for it to fall into the wrong hands. This technology can be pretty great if used correctly however, I see this as an even bigger opportunity for wrongdoing.  If you do happen to be that person that offends another, you might get more than you bargained for when that 30 seconds encounter may turn into a longer and greater ordeal. If you do cut someone off or perhaps if you’re at a party and blow someone off, they may manage to get a picture of you and essentially with that they can search and find out who you are based on your online presence by finding your facebook or even your youtube and twitter. Once that happens they’re free to have you under their surveillance once they’ve gone through your things online and see your usual spots. Should have thought twice about how you handled that situation, now it could turn into something serious. Since you don’t always know with who you’re dealing with this technology might have just made it easier to get even or get back.
                This kind of technology is pushing towards further questioning our privacy. Right now we’re in a time where we broadcast to everyone any and every part of our lives, some more than others. Already that puts millions at risk for possible threats such as stalkers.  This kind of technology might bring in some definite unwanted attention.  Yes, we can argue that since we put our lives out there for public display we can’t really say anything, but it’s way different looking for a person on facebook to friend them once you’ve met them in person or through a friend than having some random guy from the coffee shop you saw pointing his phone at you, taking your picture and now trying to friend you without as much as a “hello” in between to get a look at your personal life. As if that wasn’t bad enough, I feel that this kind of technology would also encourage less communication. Instead of going up to someone and asking for their name and maybe getting to know them, you’d be finding out their information by basically lurking through their profile, and honestly, how comfortable would you be with someone telling you “I saw you around and found out your name from facebook, can we be friends?”
                This technology could be an interesting opportunity for marketing however. Leave the facial recognition to the government to find the bad guys. In addition, instead of really focusing on “facial” recognition, it could focus on other things like clothing and accessories on actual people. Google goggles doesn’t work for that yet, but maybe if the technology keeps developing it might help consumers find and shop for things they want.  Using the technology would allow marketers to see what people are looking for and help them target them more specifically with options on what they’re searching for. For example, if I saw a girl with an outfit that I absolutely would love to have I could take her picture and it could suggest similar clothing and what stores have it available with links.  Something like this wouldn’t seem to be too far behind. Lastly, this technology doesn’t have to be a negative but knowing our society, it only takes one to use it the way it wasn’t intended for. I guess the only positive of this new technology could be that you get to dress up and wear things you normally wouldn’t to be unrecognizable, maybe if you wear a funky wig or outfit you might pass off as lady gaga, or Nicky Minaj, and I’m sure then you wouldn’t mind having your picture taken if you’re mistaken for a celebrity.
I’ll stick with finding out about a person by asking them directly or at least from a friend, facebook can stay out of this one.
http://blogs.computerworld.com/17871/google_face_search_to_use_social_network_photos

Sunday, February 27, 2011

A change in Marketing, means a change in the process.

       We’ve come a long way from the days of radio and television advertisement. Marketers have definitely been presented with a challenge with the inevitable popularity of technology, more specifically the fame of the internet. E-marketing has been born and it’s here to stay. There’s new ways to think about the ever-present process of decision making and numerous ways to reach a bigger public than ever before. The use of e-marketing has been a stroke of genius as we keep moving forward in a technologically driven world. Using online resources to contact consumers on an enhanced level and helping improve the decision making process has given retailers the upper hand in getting ahead of the traditional competition. There’s definitely been a shift in the way how people buy as a direct result of e-marketing.

       As I read Anthony Miyazaki’s blog, he posed a question that really made focus on these changes. He made me realize how I, as a consumer, as well as a person that works for a retailer like Best Buy, have developed a whole new set of behaviors as a result of e-marketing, therefore causing the shift in our decision making process. I thought to myself just how much I’ve changed when making a purchase. I used to just go to the store and spend quite some time looking at the selection of products. It was difficult for me to choose anything, aside from being an indecisive person, because I lacked information and reviews that are now, only two clicks away. In my job as a sales associate, I’m constantly referring customers that are not 100% sure or ready to make a purchase to go the store website to get better informed about the available pricing, the product/service information and of course, read reviews of fellow real life people about the products that they intend to buy. I myself don’t go anywhere or make a purchase unless I’ve researched my options to make sure that I’m making the best decision as well as reducing any risks. I want to make sure that I’m getting the best experience with price, quality of product, customer service and of course make sure I’m making the best decision. E-marketing has made an impact on the way we make decisions because it has provided us with convenience and even solutions. E-marketing allows for people to become aware of the things that they need or may want with a simple status update or email. Those simple actions also make it easy for the consumer to begin the journey of the decision making process and ultimately get what they need in an efficient and valuable manner.

       E-marketing will continue to change and shape the way we decide on our ways of consumption there’s no denying it. It’s interesting to maybe see how maybe a year or two from now, e-marketing will impact the decision making process yet again through new technologies and innovations.

Sunday, February 20, 2011

Social Media needs to be, well, social.

It seems like everyone is getting involved.  At least the majority of the population either has a facebook, twitter, youtube account or even a tumblr. These sites have changed our society and exceeded any expectations we could have had 5 years ago. Not only is your mother on facebook, but so is your favorite retailer ranging from clothing stores to travel agencies. Not only does your mom try to make you feel special on facebook, but so are your favorite stores and brands.  According to Michael Stelzner, the author of “The Social Media Industry Report,” those brands that participate in social media marketing are generating exposure for the company; they’re increasing traffic and are helping to create “new business partnerships” and they’re all trying to do this by engaging you while you’re online.
            Out of the numerous users of this relatively new wave of technology, many of them are marketers. 91% of them stated that they were employing social media for marketing purposes.
This is a pretty great strategy for any business to use simply because of the fact that nowadays we spend most of our free time on these social sites. Michael Stelzner discovered that more than 50% of "marketers were also using social media about 6 hours or more each week." Many of the folks I know spend that kind of time just scrolling through their facebook, twitter and tumblr feeds; this is time where they are solely focused on the content that appears through these venues. However, it’s only the more creative and interactive brands that really manage to captivate our attention and really make us their consumers. Those brands that are really active with their online media presence through the use of social networking sites such as twitter, are already learning to cater to a more customized experience. However, just because a company has a fan page to be “liked” or an account to be followed doesn’t mean that they’re going to continue to stay on top of the social media game.
            As Anthony Miyazaki shared in his blog, social media is more than just liking a page and getting followers. Companies and brands need to be able to connect with their audience on a more personal and approachable level. The reason we as people even join these sites is to stay connected, it’s the main purpose of Facebook altogether. We “like” pages and “follow” brands or companies because yes, we like their product, but because we hope to be appreciated for choosing to spend our sometimes not dispensable income on their products and services. We all like to be acknowledged when we do something good, in this case, when we shop with a certain brand.  For example, the radio station Y100 right here in South Florida. They are always engaging their listeners to have discussions on their pages, they also do numerous contests to make sure that fans are continuing to listen and they’re actually pretty excellent about response to their listeners. I had won a contest with them where I won tickets to a concert. The concert happen to land on a Saturday and the day that I was able to pick up the tickets was the day before, however it was also a holiday weekend and was unsuccessful to get them at the station before they were out for the weekend. If it wasn’t because of twitter and them being able to directly address my situation I would have been a very angry and resentful listener, however, one of the radio hosts was so incredibly attentive and responsive via that she was able to make sure I attended the concert even during the holiday weekend. I was so blown away with their prompt response and genuine concern for my situation I am forever a fan of the radio station and any of the events they promote. I constantly share with my friends and followers to also follow them on facebook and twitter because I know they care about their audience. I definitely felt like I was valued as a person and not just as radio listener. The brand or company not only needs to have a good following but also needs to have good interaction. The good thing about social media is that it’s no longer just a one way street of information. There are now two entities partaking in conversation, getting to know one another. All we need as humans is just that connection, so once companies go that extra step, the social in social media will indeed prove true.

Facebook.com
socialmediaexaminer.com
whitepapersource.com/socialmediamarketing/report/

Sunday, February 13, 2011

There’s an app for that! - A glimpse into the future of payments.

In the recent years technology has progressed at an unimaginable rate. It seems that not long ago I got my very first cell flip cell phone in 10th grade. I could have never imagined having the opportunity to listen to music, take a picture, check my email, make a post about what I’m doing or make a video that would go viral in days on one device. Innovation in mobile technology has definitely taken a more modern turn just in time for the New Year. Aside from all the new smart phones available, the new variety of applications that run on them is ever growing.
Applications, or apps as everyone knows them, are making life not only entertaining, but ever more convenient. There isn’t a day that everyone doesn’t use an app to do something online, be that tweeting, uploading a picture to Facebook, finding a new random place to eat or planning the perfect date that’s right for your budget, and preference. Now, even the Starbucks coffee lovers can enjoy the times and reap the benefits of being modern coffee drinkers and loyal customers. Earlier this year Starbucks introduced a new way for it’s customers to pay for their caffeine fixes with the use of something the majority of the population already has, a smart phone. The service is already available on Blackberry, iPhones and iPod touch and soon to join them, android.
However, with every step forward, there sometimes are a few steps back. This new technology claims to be faster than using cash or cards; however, one could argue it takes the same amount of time to look for a wallet in a purse that it takes to look for a phone. One could also say it takes the same amount of time to swipe a card than it does to scan a barcode. Time isn’t the only thing of question. Security and privacy always remain a topic of concern when it comes to linking things with your bank and credit card accounts. Being someone that recently had to deal with fraudulent charges on my credit card account, having yet another thing to worry about getting hacked is a little overwhelming. As a response many say that if your phone were stolen, that wouldn’t really matter because the phone could be password protected. The password protected solution is only a minor response, as I’m sure to an experienced identity thief, can be merely a bump in the road to creating some serious damage to your financial state. If they happen to find your phone and be Starbucks fanatics, they might be drinking the good stuff on your dime.
I think only time will tell just how ready we as users and companies are to accept and perfect the future way of experiencing the shopping process. According to SmartMoney.com, just in 2010 alone consumers spent $3.4 billion dollars on purchases made through their phone. That’s only based on the fact that this technology is still fairly new and has yet to be implemented for all types of purchases and retailers. We already do most of our functions on the go and why not with something we can’t seem to live without? It seems promising for everyone seeing that every day we use our mobile phones for everything more and more.
It’s certainly an interesting direction to look forward to even if you’re a coffee fanatic or not, I guess the only other concern is if you have enough money in your accounts to do all of this shopping. And of course if your favorite store already has an app to help you spend that paycheck.