A change in Marketing, means a change in the process.

       We’ve come a long way from the days of radio and television advertisement. Marketers have definitely been presented with a challenge with the inevitable popularity of technology, more specifically the fame of the internet. E-marketing has been born and it’s here to stay. There’s new ways to think about the ever-present process of decision making and numerous ways to reach a bigger public than ever before. The use of e-marketing has been a stroke of genius as we keep moving forward in a technologically driven world. Using online resources to contact consumers on an enhanced level and helping improve the decision making process has given retailers the upper hand in getting ahead of the traditional competition. There’s definitely been a shift in the way how people buy as a direct result of e-marketing.

       As I read Anthony Miyazaki’s blog, he posed a question that really made focus on these changes. He made me realize how I, as a consumer, as well as a person that works for a retailer like Best Buy, have developed a whole new set of behaviors as a result of e-marketing, therefore causing the shift in our decision making process. I thought to myself just how much I’ve changed when making a purchase. I used to just go to the store and spend quite some time looking at the selection of products. It was difficult for me to choose anything, aside from being an indecisive person, because I lacked information and reviews that are now, only two clicks away. In my job as a sales associate, I’m constantly referring customers that are not 100% sure or ready to make a purchase to go the store website to get better informed about the available pricing, the product/service information and of course, read reviews of fellow real life people about the products that they intend to buy. I myself don’t go anywhere or make a purchase unless I’ve researched my options to make sure that I’m making the best decision as well as reducing any risks. I want to make sure that I’m getting the best experience with price, quality of product, customer service and of course make sure I’m making the best decision. E-marketing has made an impact on the way we make decisions because it has provided us with convenience and even solutions. E-marketing allows for people to become aware of the things that they need or may want with a simple status update or email. Those simple actions also make it easy for the consumer to begin the journey of the decision making process and ultimately get what they need in an efficient and valuable manner.

       E-marketing will continue to change and shape the way we decide on our ways of consumption there’s no denying it. It’s interesting to maybe see how maybe a year or two from now, e-marketing will impact the decision making process yet again through new technologies and innovations.